Topic
Finance
Execution
You're Funding Last Year's Strategy With This Year's Money
The annual budget was designed to close arguments. The market did not agree to stop moving.
Strategy
Companies That Play Defense in Recessions Lose the Decade That Follows
Cost discipline is necessary in a downturn. Treating it as a strategy is how companies surrender the recovery.
Execution
The Annual Plan Is a Liability. The Evidence Is Overwhelming.
The annual plan is a snapshot. The organization treats it like a map.
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